Event News
Announcements, recaps, and practical ideas for the people who sell and market wine — straight from the Symposium stage.
Walk into a winery tasting room with no music and the silence impacts you almost immediately. Every cork pop, every chair scrape, every quite conversation permeates the space; you yourself feel like you need to be silent and reserved. Add the right soundtrack, though, and…
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RedChirp and WISE Partner to Help Wineries Capture Critical Guest Data
One of the most valuable moments in the DTC journey is also one of the most commonly missed opportunities: capturing guest contact information in the tasting room. Over ten years of WISE mystery shopping data show that this simple step remains one of the lowest-performing behaviors across wineries, even though it’s one of the most…
2026 Wine Sales Symposium Registration Now Open!
Distribution Disruption, Wine Club Retention, the Future of Hospitality & More! The wine industry is entering a period of significant change. Consumer behavior is shifting, visitation patterns are evolving, and the traditional paths to market are being redefined…
Connect with Winery Executives at the 2026 Wine Sales Symposium
The Wine Sales Symposium isn’t just another conference. It’s where winery owners, sales leaders, marketing teams, and industry decision makers come together to learn the latest strategies for selling more wine and growing their business…
The Must-Attend Event for Winery Sales & Marketing Leaders
Wineries don’t just attend the Wine Sales Symposium to learn. They come to find solutions. They’re looking for partners who can help drive DTC revenue, improve marketing performance, streamline operations, and strengthen sales strategy…
Be Part of the 2026 Wine Sales Symposium
Whether you’re looking to exhibit, sponsor, or host your own educational session, this event provides unmatched access to the people shaping the business of wine sales and marketing…
Save the Date: The 2026 Wine Sales Symposium
Before we finalize the conference program, we want your input. Your feedback helps us create sessions that truly address the challenges and opportunities you face every day…
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