Wine Symposium Urges Wineries to Adapt to a Slumping Market
Speakers in Sonoma County focused on artificial intelligence, distribution shifts and direct-to-consumer tactics for struggling producers
The Future of Wine Is Changing. The Community Around It Is Not.
I have spent more than two decades in the wine industry. And while wine is a product, a commodity, I have never thought of it only as that. Wine tells stories. Each bottle tells the story of a plac…
The Biggest Themes Defining Wine Sales Right Now
The wine industry isn’t standing still—and neither were the conversations at this year’s Wine Sales Symposium. The mood surrounding the wine industry has shifted noticeably over the past year. Headlines
2026 Wine Sales Symposium Delivers Solutions-Focused Insights to Industry Leaders Navigating Market Transformation
May 15, 2026 (Healdsburg, CA) – The 2026 Wine Sales Symposium, produced by Wine Industry Network (WIN), concluded Wednesday at the DoubleTree by Hilton Hotel Sonoma Wine Country, bringing together
Wineries urged to prioritize outreach as sales data still show weakness
Latest research shows how wineries are facing softening sales, falling club memberships and rising bottle costs, an expert reveals at a Sonoma County industry conference Wednesday.
WIN Insider Series with Sandra DeMaria | Ehlers Estate
In this WIN Insider Series interview, George Christie sits down with Sandra DeMaria, Director of Sales & Marketing at Ehlers Estate, for a timely conversation ahead of the 2026 Wine
Where Wine Sales Growth Is Still Happening in 2026
Winery leaders and industry experts explore the strategies shaping the future of wine sales. The wine industry narrative over the past two years has been dominated by decline: falling consumption,
The Wine Market Has Changed. Here’s How to Navigate What Comes Next.
The wine market is no longer simply in a slowdown – it is in structural correction. Distribution routes are tightening, consumer behavior is shifting, and the assumptions many wineries relied
The Wine Club Retention Crisis
Why Wine Clubs Aren’t Working, And What’s Replacing Them For many wineries, the biggest challenge today isn’t attracting new customers; it’s keeping the ones they already have. Wine clubs once
WIN Insider Series with Lauren Wong | Aperture Vineyards & Winery
In this WIN Insider interview, George speaks with Lauren Wong, Vice President of Sales and Marketing at Aperture Vineyards & Winery, ahead of the Wine Sales Symposium on May 13th