Posts by Symposium Team
Wine Symposium Urges Wineries to Adapt to a Slumping Market
Speakers in Sonoma County focused on artificial intelligence, distribution shifts and direct-to-consumer tactics for struggling producers
Read MoreThe Future of Wine Is Changing. The Community Around It Is Not.
I have spent more than two decades in the wine industry. And while wine is a product, a commodity, I have never thought of it only as that. Wine tells stories. Each bottle tells the story of a plac…
Read MoreNow Available: On-Demand Virtual Access to the 2026 Wine Sales Symposium
The complete 2026 Wine Sales Symposium is now available on demand. Watch all 14 sessions and 30-plus industry experts on your schedule, revisit them as often as you like, and download every speaker’s slide deck. Virtual Access is $89 — and it never expires.
Read MoreThe Biggest Themes Defining Wine Sales Right Now
The wine industry isn’t standing still—and neither were the conversations at this year’s Wine Sales Symposium. The mood surrounding the wine industry has shifted noticeably over the past year. Headlines
Read More2026 Wine Sales Symposium Delivers Solutions-Focused Insights to Industry Leaders Navigating Market Transformation
May 15, 2026 (Healdsburg, CA) – The 2026 Wine Sales Symposium, produced by Wine Industry Network (WIN), concluded Wednesday at the DoubleTree by Hilton Hotel Sonoma Wine Country, bringing together
Read MoreWineries urged to prioritize outreach as sales data still show weakness
Latest research shows how wineries are facing softening sales, falling club memberships and rising bottle costs, an expert reveals at a Sonoma County industry conference Wednesday.
Read MoreHow the Right Audio Can Make or Break Your Guest Experience
Walk into a winery tasting room with no music and the silence impacts you almost immediately. Every cork pop, every chair scrape, every quite conversation permeates the space; you yourself feel like you need to be silent and reserved. Add the right soundtrack, though, and…
Read MoreConversations You Should Be Having at the Wine Sales Symposium
The Wine Sales Symposium has a great lineup of speakers with knowledge to share across a wide spectrum of wine sales and marketing topics, but the conference sessions are only one part of the insights available at the symposium; just as valuable is the chance to meet and have one-on-one conversations with the experts and…
Read MoreWIN Insider Series with Sandra DeMaria | Ehlers Estate
In this WIN Insider Series interview, George Christie sits down with Sandra DeMaria, Director of Sales & Marketing at Ehlers Estate, for a timely conversation ahead of the 2026 Wine
Read MoreWhere Wine Sales Growth Is Still Happening in 2026
Winery leaders and industry experts explore the strategies shaping the future of wine sales. The wine industry narrative over the past two years has been dominated by decline: falling consumption,
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