The 2026 Wine Sales Symposium

Join winery leaders and industry experts to explore the strategies shaping the future of wine sales.

The wine industry is entering a period of significant change. Consumer behavior is shifting, visitation patterns are evolving, and the traditional paths to market are being redefined.

To succeed in this environment, wineries must rethink how they attract customers, build lasting relationships, and grow their brands.

The Wine Sales Symposium, taking place on Wednesday, May 13, brings together winery leaders and industry experts for a full day focused on the strategies shaping wine sales today and in the years ahead.

This year’s program explores critical topics that will cover:

• Hospitality Innovation: Reimagining tasting room experiences to attract Millennials and Gen Z through values-driven programming, experiential design, and strategic partnerships
• Wine Club and Customer Retention: Data-driven approaches to reducing churn, building membership value, and creating loyalty programs that work in today’s subscription-saturated market
• AI and Digital Transformation: How artificial intelligence is reshaping wine marketing, customer engagement, and brand visibility; with sessions on AI-powered marketing, customer journey optimization, and practical implementation strategies
• Distribution and Wholesale Strategy: Navigating consolidation, portfolio rationalization, and the new realities of wholesale partnerships in a rapidly changing distribution landscape
• State of the Industry: Expert analysis on wine sales trends, market opportunities, and winning strategies for producers in a contracting market

If you’re responsible for growing wine sales, building stronger customer relationships, or navigating the changing wine market, this event was designed for you.

Join fellow winery owners, sales leaders, marketing professionals, and industry experts for a day of insight, strategy, and meaningful conversation.

Get Your Early Bird Discount and Register Now!

Thank You to our 2025 Sponsors!

A very special Thank You to all of our event sponsors for helping to make the 2025 Wine Sales Symposium a success!